H.Samuel OOH Digital Screens
H.Samuel had recently opened new concept stores across the country during the spring season. To attract customers to these new locations, the marketing team asked me to create a display showcasing the store locations. The goal was to design something visually striking, easy to read, and not overly complicated. I devised a design that met these criteria.
Given the tight turnaround for this project, I needed to create a design that was versatile and could be adapted to various sizes, as it would be displayed in different stores nationwide,
Software used: After Effects and Photoshop
Black Friday/ Christmas
Social Media Ad
I was given an excellent opportunity to create and edit H. Samuel’s 10-second social media advertisements, each spotlighting specific luxury brands and their promotional offers. This involved editing the main TV campaign and changing the final frame to feature the product and message.
For the Black Friday version of the advertisement, I needed to adjust the colour grading of the initial video to create a darker, black-themed aesthetic.
Valentine’s Day Store
Digital Screens
For another seasonal campaign treatment, I was tasked with transforming the point-of-sale poster design into a dynamic video. Considering the bubbly and playful typography typically used for H. Samuel’s Valentine’s promotions, I aimed to create a movement that echoed this theme—a light, airy feel with a subtle bounce. Leveraging the product photography, I strategically utilised a heart motif to unveil each product, enhancing the overall Valentine’s aesthetic.
