Social

H.Samuels and Ernest Jones Organic Post

At Signet Jewelers, one of my daily tasks was to create organic social media stories and reel designs to boost customer engagement through social media. I developed custom motion graphic templates, one of which became a commonly used resource for social media executives and marketing teams.

My process began with brainstorming sessions involving cross-functional teams to gather a diverse range of ideas. From there, I created high-fidelity storyboards, allowing stakeholders to visualise the design concepts before moving into animation. This collaborative approach ensured that the final output aligned with the company’s branding and marketing goals. Click to see stories