Designer Parfums Gifs

The Task

This project stands out as one of my proudest achievements because I took the initiative to create custom GIFs for Designer Parfums on my own. Given that social media content, especially stories and reels, often relies on stickers and GIFs, I wanted to offer the marketing and social media team a set of company-branded GIFs that would be relevant to the perfume industry. I noticed that there was a limited selection of suitable content.

To address this, I first researched which GIFs were currently used on our social media profiles and identified keywords related to sales and perfumes. I then created a Giphy account for the company, allowing our marketing team to easily access these assets when posting on Instagram stories.

Next, I started designing and animating a collection of custom GIFs, using the companies guidelines. I used After Effects to create the animations and exported them as alpha-layered GIFs. This initiative not only provided a unique set of branded GIFs for the marketing team to use but also added a distinctive touch to the company’s social media presence.