Campaign Logos
Battle of the Riches
During my time at Gaming Realms, the Customer Relationship Management (CRM) team developed a campaign concept featuring two of our top-performing games in the lead-up to St. Patrick’s Day. The campaign aimed to create a vibrant identity, emphasizing that these two games would compete head-to-head with special offers throughout the month.
My role was to design the campaign’s logo. After an initial brainstorming session, we collectively reviewed several concepts and chose one as the final design.
The inspiration for my design came from the idea of a “battle,” which led to the use of a shield, signifying defence and competition. The colour scheme I selected was intended to reflect the campaign’s high-profile nature and to convey a sense of royalty, with shades of red reminiscent of a red carpet. I chose dynamic typography to represent the energy and competition between the two games, using fonts that reflected their unique characteristics. To add a touch of St. Patrick’s Day spirit, I incorporated green, symbolising the potential luck players could experience while participating in the campaign’s offers.
Overall, my design balanced a sense of excitement with the celebratory theme of St. Patrick’s Day, creating an engaging and visually compelling identity for the campaign.
Scroll down to the development photo
Software used: Illustrator and Photoshop
Holiday Heatwave
In 2017, I had the opportunity to work on a summer campaign branding project for Gaming Realms. The goal was to create a design that captured the essence of summer and conveyed a relaxed, holiday-inspired vibe. I decided to focus on a straightforward approach, incorporating an island as the focal point of the logo. To add a playful touch, I extended the ‘V’ in the logo to include palm trees, reinforcing the tropical theme. Since this design was intended for a game, I injected vividness into the concept by adding a sunburst behind the logo to represent the sun.
I found this project particularly enjoyable and was able to deliver a high-quality result with a quick turnaround time. Even with the accelerated schedule, I followed my usual process, which included thorough research, creating initial designs, and presenting my progress to the other teams to ensure that the campaign’s objectives were met.
Once the logo was finalised, I used it across various platforms, including social media, email, and web applications. This comprehensive approach ensured a consistent and cohesive visual identity for the campaign. The resulting design achieved the desired summer atmosphere and effectively engaged the target audience.
